Trevi gets rosy with new Pink Hair Don’t Care campaign

Trevi, the leading women’s charity in the South West, has launched its brand new crimson campaign this week: Pink Hair Don’t Care.

Hundreds of supporters are stepping out with pink hair, raising vital funds, to help women escape trauma and abuse.

Supporters can choose to wear a wig, use a hair colour app filter, or go one step further and courageously colour their hair pink. The aim of the campaign is to raise awareness of Trevi’s services for women and to raise vital funds so that more women affected by trauma can be supported to gain a fresh start in life.

Staff and volunteers across Trevi’s services have chosen to go pink today – with therapists, support workers, teachers, peer mentors, nursery workers and even the CEO getting involved. Also, at key times throughout the week, the charity is holding an Instagram takeover event, with popular female influencers taking the reigns and speaking out on Trevi’s social media.

Although the Pink Hair Don’t Care campaign has been designed to be fun and empower people to be bold and courageous, there is a serious side in that it is to raise vital funds for women affected by trauma and abuse.

Every year, Trevi supports more than 700 women – many affected by trauma. Over the past year during the Covid-19 pandemic, more than 455 women have registered with its Sunflower Women’s Centre service in the community – 46% who have experienced domestic abuse in their lives.

Since 1993, Trevi has also run a residential rehabilitation centre exclusively for mothers and their children. The centre is called Jasmine Mother’s Recovery (formerly known as Trevi House) and can take up to 11 women and their children at any time.

Of the women who attend Jasmine, their previous life experiences have been extremely challenging. This includes domestic abuse, childhood abuse, criminal justice system involvement, mental health service involvement, parental substance misuse, care experience (in childhood), sexual exploitation, self-harm, and suicide attempts. Almost 95% of the women have experienced at least 3 or more of these traumatic experiences.

Across Trevi’s services, the dedicated and trauma informed all female team of support workers, therapists, teachers, and specialist practitioners work with every woman to address the trauma in her life, help her understand how it manifests so that she can begin to heal and move forward. Because of this, 95% of women describe the service as life-changing, with 75% being able to move forward in life.

Carrie Tecza, social media officer and peer mentor coordinator states: ‘Pink Hair Don’t Care is a brand-new campaign for anyone to get involved. We’re looking for as many people as possible to dye their hair or wear a wig whilst fundraising vital funds. And for those that have little time, we have found an online app that colours your hair so you can share a selfie and text donate, nominating friends to do the same. It’s vital because every day, another 15 women are referred to our services, many looking to escape trauma and abuse. We desperately need to raise funds so that more women are given the chance to break free from trauma and gain a fresh start in life.’

Adele, a Sunflower service user stated: ‘If I didn’t come here, I don’t know where I’d be. The Sunflower Women’s Centre has made me feel strong and able to move out of the abusive relationship I was in and stand on my own two feet when I felt there was not hope or help.’

Trevi is looking for more supporters to get involved in the Pink Hair Don’t Care campaign. To find out more and for a full Pink Hair pack, please contact or call 01752 255758.

t: 01752 255 758

t: 01752 255 758