It’s back and hoping to be bigger and better than last year – Trevi, the leading women’s charity in the South West, launches its ‘Pink Hair Don’t Care’ campaign.

Supporters will be stepping out with pink hair this Friday, 24 June, to raise vital funds to support women affected by domestic violence and abuse, and help end violence against women and girls.

Supporters can choose to wear a wig, use a hair colour app filter, or go one step further and courageously colour their hair pink. The campaign aims to raise awareness of the services provided by the charity and raise vital funds so that more women affected by trauma can be supported to gain a fresh start in life.

Although the Pink Hair Don’t Care campaign has been designed to be fun and empower people to be bold and courageous, the campaign has a serious side. As we keep fresh in our minds recent events in the city, we can all help Trevi continue to work to support vulnerable women and put an end to violence against women and girls.

Trevi supports more than 700 women annually through their Sunflower Women’s Centre. Over the past year, more than 1000 women have registered with its services in the community, which includes workshops, therapy groups, mentoring and counselling – 56% of those who used the centre were survivors of domestic abuse.

Over the past two years, 90% of women supported by Sunflower say it has been a lifeline, with 82% able to move forward in life after accessing support.

Lucy, accessed Sunflower’s services and said, ‘I left my 22-year marriage 3 years ago after domestic abuse. I came to Sunflower, did the courses and became a peer mentor to other women. It gave me so much confidence and self-worth. I am now employed by Trevi and love being with the women!’

All of Trevi’s services are delivered by a dedicated and trauma informed team of women-only support workers, therapists, teachers, and specialist practitioners who work with every woman to address the trauma in her life and help her understand how it manifests so that she can begin to heal, grow and move forward.

Carrie Tecza, social engagement officer, says, ‘We are so excited to be bringing back our ‘Pink Hair Don’t Care’ campaign this year. It is very easy to get involved, a great chance to change your look and have lots of laughs with friends, family and work colleagues. We’re so grateful to all our supporters who will be raising much-needed funds for us to help support vulnerable women and their children. We had such fun last year and raised over £1500. If you work in a large business or school or just want to have some fun with friends, then we would really appreciate your support.

We understand that not everyone wants to dye their hair, so we suggest you use apps, filters or just wear anything pink to recognise the campaign and help support women and children who have experienced trauma and abuse and need our help to turn their lives around.’

Trevi is looking for individuals, businesses, schools, and workplaces to get involved in the Pink Hair Don’t Care campaign. To find out more and for a full pink hair pack, please contact fundraising@trevi.org.uk  or call 01752 255758.